Axbergs Osteopati

Role: UX & UI - Designer

YEAR 2024

Tasked with redesigning Axbergs Osteopathy’s website to enhance usability, responsiveness, and visual appeal

Project Overview

Concept & Design Approach

Axberg Osteopati is an osteopathic clinic in Gothenburg, offering various treatments for body pain and mobility issues. The original website lacked visual appeal, readability, and structure, making it difficult for visitors to navigate and understand the services offered. The goal of this redesign was to create a modern, user-friendly, and informative website that clearly communicates the clinic’s services while enhancing the overall user experience.

The new design prioritizes clarity, accessibility, and brand alignment by using a structured layout, refined typography, and a strategic color palette. The website was developed using WordPress with Elementor, ensuring ease of maintenance for the client while incorporating a responsive design for seamless access across devices.

Tools: Wordpress, Photoshop

Plug-ins: Elementor, WooCommerce, YoastSEO, Elementor Header & Footer builder 

Target Audience & Editorial Fit

The primary audience consists of:


✔ Patients seeking osteopathic treatment – Individuals experiencing musculoskeletal discomfort who need clear, trustworthy information about available treatments.


✔ Corporate wellness clients – Businesses looking for workplace health solutions for their employees.

To cater to these audiences, the website features:

  • A clear and structured navigation system that simplifies finding relevant information.

  • A calming and professional color scheme, incorporating deep blue (trust and reliability) with yellow accents (attention and accessibility).

  • Reorganized service pages, moving pricing information from the contact page to treatment descriptions for better usability.

Reflection & Learning Outcomes

This project reinforced my expertise in UX design, branding, and SEO optimization. Key takeaways include:

  • Enhancing readability through strategic typography and layout adjustments.

  • Applying color psychology to create a professional and calming user experience.

  • Overcoming technical challenges in WordPress and refining responsive design strategies.

The final design significantly improves usability, aesthetics, and brand consistency, positioning Axberg Osteopati as a trustworthy and professional healthcare provider.

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